Nami ML Case Study
Overview
Nami ML is a B2B startup with robust solutions for managing subscriptions across a range of platforms, including mobile, web, and television. Their clientele is primarily Fortune 100 companies needing scalable solutions so they can deliver the best subscription experiences to their customers while increasing ROI.
Role
As the Marketing and Design Lead, I was responsible for developing a comprehensive marketing strategy that seamlessly integrated design and user experience. My role involved creating intuitive interfaces and engaging user experiences while also producing branded video and designing a wide range of marketing materials. Collaborating closely with stakeholders, SEO specialists, and web developers, we implemented design solutions and launched campaigns aimed at achieving our objectives, ensuring that every aspect of the project aligned with our overall vision and goals.
Process
I conducted a thorough analysis of our target audience and market trends alongside stakeholders, which informed our full-funnel marketing strategy and helped define clear objectives and KPIs. I then focused on creating intuitive user interfaces and engaging experiences, while also producing compelling video content and marketing materials that showcased the brand’s value proposition. Throughout the process, I collaborated closely with SEO specialists and web developers to ensure our designs were optimized for visibility, allowing us to launch targeted campaigns quickly and effectively while continuously gathering insights for improvement.
Problem
While Nami had a top tier product and fantastic branding, they had major gaps when it came to marketing and messaging. This led to stagnant sales and a stale culture.
Opportunity
Nami ML was planning the launch of a major product update - an opportune time to revisit branding, ramp up marketing, and deliver an experience that would convert customers from lookers into loyalists.
Marketing Objectives
• Increase website traffic
• Drive sales
• Improve brand position
Design Objectives
• Refresh website UI/UX
• Improve product onboarding
• Create compelling product launch materials
Overall Objective
Capture the essence of the brand and transform it into an inspiring, high-performing marketing powerhouse.
Brand Story
“
What’s different today is that they’re starting to expect your clients to recognize their individual wants and needs. If they seize the opportunity to deliver a personalized experience, they can blow customers away with empathetic offerings their customers with thank them for.
The problem is, current ways of reaching their customers aren’t up to the challenge of delivering empathetic experiences at scale. No one wants to be bothered while they’re in the middle of an important task. No one likes feeling patronized. And no one wants the additional mental load of going through one experience on one device and a completely different experience on another.
Nami ML’s Subscription Studio platform makes it easy to discover what each client’s customers want, then deliver a personalized subscription experience- without the need for time—intensive coding- that seizes those opportunities.
The result: accelerated deployment of personalized purchasing experiences that drive revenue while building long-term loyalty.
”
Result
Over the course of your client’s relationships, their customers experience certain moments when timely, relevant interactions would noticeably increase their likelihood to buy from the client - and turn them into loyal paying subscribers.
• 50% increase in brand perception 10 days for stakeholders, teams and individuals
• Revived purpose and direction
• Improved marketing framework
Website Overhaul
Landing Pages/Onboarding
Product Launch Campaign
Social Ad Campaign
Event Sponsorship
Press Release
Product Launch Videos
Results
100% contract renewal & 50% contract expansion among Fortune 100 clients
in 3 months
Reduced landing page bounce rate by 55%
in 6 months
7x increase in brand perception, including 5x internal brand perception
in 10 days
1000% increase in engagement on key platforms
in 1 quarter
Key Takeaways
As the Marketing and Design Lead, the project’s success hinged on a strategic blend of marketing insights and design innovation. Key takeaways included the importance of conducting a comprehensive analysis of the target audience and market trends, which was pivotal in shaping our full-funnel marketing strategy. This groundwork allowed us to set clear objectives and KPIs, guiding our efforts to enhance website traffic, drive sales, and improve brand positioning. Creating a galvanizing brand story was critical in providing a framework for both marketing and design efforts.
By focusing on intuitive user interfaces and engaging experiences, we effectively optimized the website and improved product onboarding. Compelling video content and marketing materials not only showcased our brand’s value proposition and aligned with our campaign goals, but generated excitement among stakeholders. Collaborating closely with SEO specialists and web developers ensured designs were optimized for visibility, enabling us to launch targeted campaigns efficiently while continuously gathering insights for future improvements.